improving experimentation quality

Role Lead UX Writer

Company Booking.com is one of the world’s leading digital travel companies, ~24,000 employees.

Context Though UX writers were responsible for their own experimentation, they didn’t always know the complexities that were going on on the backend, lacked ability to analyze the data and sometimes didn’t know how to build hypotheses. This often led to wasted dev time but also contributed to copywriters being incapable of defending their strategies and lines of experimentation for lack of understanding of the bigger picture. 

Contribution I brought this challenge to the central team responsible for experimentation and together we crafted a seminar specific to the experimentation needs of copywriters. Our half-day long seminar covered the life-cycle of experiments, hypothesis building, analyzing primary, secondary metrics and behavioral metrics. 

Impact This seminar led to an overall decrease in experimentation errors, and increase in the quality of experiments as well as overall increase in copywriter confidence with the experimentation tool.