“Pay me like a white man” — ad night amsterdam 2022

As part of the Granny Amsterdam team, I co-produced and curated “Pay me like a white man”, an event for AdNight 2022, that explored the gender pay gap in the ad industry. Set in a packed cinema, the panel sparked deep discussions on unconscious biases, shared personal stories, and tackled tough questions about salary negotiations.

I was instrumental in shaping the event's narrative and selecting panelists who brought diverse perspectives and expertise to the discussion. I also led the production of creative assets that set the tone for the evening, including a compelling video featuring Granny’s co-founder, Dora Osinde, which framed and kicked off the event.