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I lead.

My leadership style is a mix of genuine empathy, brutal honesty and laser focus. For me, leadership is about truth telling. It means being at the service of the people around me; and enabling everyone to do their best work. I also believe it’s my responsibility to use my influence to create more space and more possibilities for more kinds of humans.

Booking.com

Booking.com

In 2014 I took a job as an American English Language Specialists for Booking.com. To be fair the move was more out of desperation than intention. I had been in Amsterdam for a year at this point with no full-time employment. I took the job begrudgingly. After 3 months, I applied for a position for an e-commerce copywriter. At the time I had no idea what a copywriter was but I knew I needed a change. I got the job and then everything change. I realized I loved it. I loved working in tech. Loved collaborating with designers and copywriters, developers and product owners to make a thing happen. And I was good at it too. A year after starting I was promoted to Senior UX Copywriter and two quarters after that I became the company’s first Lead Copywriter. In my role I mentor copywriters, identify gaps in the craft, help grow the discipline and strategize ways to contribute to larger business goals.

Mama Cash

Mama Cash

In 2016, I collaborated with a good friend of mine to design and lead an 8-week workshop called Political Sparring and Critical Writing for Mama Cash. This workshop was developed to elevate the writing, debating and critical thinking skills of the program associates at Mama Cash.

My collaborator and I pitched a work plan and created a curriculum from scratch that included multimedia, lectures and assignments. While she led the political sparring portion of the workshop, I developed and delivered lessons on critical writing. I gave writing assignments and provided ongoing feedback and mentorship to the participants.

Feminist Workshops

Feminist Workshops

When I first moved to Amsterdam in 2013, I didn’t have a job. Combining my leadership skills with my passion for and experience in social justice work, I designed and delivered workshops on intersectional feminism at festivals and events in Amsterdam.

Photo by Andrew Vickers on Unsplash