In 2014 I took a job as an American English Language Specialists for Booking.com. To be fair the move was more out of desperation than intention. I had been in Amsterdam for a year at this point with no full-time employment. I took the job begrudgingly. After 3 months, I applied for a position for an E-commerce copywriter. At the time I had no idea what a copywriter was but I knew I needed a change. I got the job and then everything change. I realized I loved it. I loved working in tech. Loved collaborating with designers and copywriters and developers and product owners to make a thing happen. And I was good at it too. A year after starting I was promoted to Senior UX Copywriter and 2 quarters after that I became the company’s first lead Copywriter. In my role I mentor copywriters, identify gaps in the craft, help grow the craft and identify ways to contribute to larger business goals. I also align strategy and craft across areas.
In 2016, I collaborated with a good friend of mine to design and lead an 8-week workshop called Political Sparring and Critical Writing for Mama Cash. This workshop was developed to elevate the writing, debating and critical thinking skills of the program associates at Mama Cash.
My collaborator and I pitched a work plan and created a curriculum from scratch that included multimedia, lectures and assignments. While she led the political sparring portion of the workshop, I developed and delivered lessons on critical writing. I gave writing assignments and provided ongoing feedback and mentorship to the participants.